Buck Knives Announce new Marketing Manager

Wednesday, November 3, 2021

Buck Knives Welcomes New Marketing Manager

Ryan McGinnis joins premiere knife maker

Post Falls, ID – Stepping into the position of Marketing Manager, Buck Knives is pleased to welcome Ryan McGinnis. As a key member of the Marketing Team, McGinnis will provide strategic oversight and aid in driving a consistent and cohesive brand experience for Buck Knives. McGinnis will be responsible for consumer and trade marketing programs, creative and content development, new product launches, and supporting Buck Knives’ omni-channel sales strategy. With extensive knowledge of the marketing and branding experience, McGinnis will further develop and strengthen Buck Knives’ voice and vision through strategic execution of brand efforts, marketing plans, and deliverables.

McGinnis spent over eight years in the knife industry, serving in several marketing roles at Benchmade Knife Company. During his time at Benchmade, McGinnis created and managed marketing and sales materials and programs, including producing and executing branding strategies. Most recently, McGinnis was the Marketing Director of the Redmond Chamber of Commerce and CVB, where he was responsible for the direction and development of all marketing activities for the Redmond Chamber.

“We are extremely excited to have Ryan come on board with Buck Knives,” said Chris Bourassa, Director of Marketing and Product Development. “He brings a wealth of knowledge and experience from within the cutlery industry, has an exceptional marketing mindset, and a creative drive that will no doubt highlight Buck’s authentic story. His ability to craft compelling brand campaigns and leverage our storied history will serve as a great asset toward our plans for growth and market share expansion.”

“I am excited to be joining the team at Buck Knives and to tell the story of this amazing brand. I’ve always had a passion for the knife industry and the people who use, work, and benefit from cutting tools. Buck’s amazing generational history and passion for crafting knives the right way are truly unique in the industry, and I look forward to sharing them with the world,” said McGinnis.

About Buck Knives:

Behind every Buck knife is over 100 years of experience and craftsmanship. The very best materials and state-of-the-art technology are used to create knives that meet the exacting demands expected of a high quality knife. Buck stands behind every knife made with their famous Forever Warranty.

Small knives as EDC

A few months ago I exchanged a few messages with knifemaker Jerry Holden, the man behind Holden Knives.

Jerry is an emerging knifemaker and quite a student of the craft. You might remember a Q&A I did with him a while back.

Holden Knives

He continues to make some really good usable and reasonable knives He was in the process of producing a small knife that could be a neck knife or be carried in the pocket. Although small it cuts sharply and quickly was nicknamed The Hornet

Carried for almost a year and none the worse for it! Dressed in black here! 🖤

I received the knife in a few days and I was just plain excited to get it into rotation Every day I carry a knife. Seems like there are a million uses on a homestead for a knife. Right now we are building infrastructure, fencing, various sheds, barns even a chicken coop. In addition I operate a full time, full service wood shop turning out benches, and other old country furniture.

Done in a classic blade style, this knife is a small clip point every day carry. I say small but really this knife performs all the duties of a pocket knife but with some advantages.

First, It is made with a premium steel. Now if you know nothing about blade steel you might think this sounds good but is it really a benefit? The answer is yes a premium steel lasts longer between sharpenings, won’t rust or corrode like lesser grade steels and will retain an edge longer. Every steel snob will be shaking their head in agreement. But secondly here is the key…a smaller knife means less steel so you can have the steel you want at a lower price. 💲= value..Finally depending on how you finish the handle ( cord wrap, wood, other) and right now you get a kydex sheath the price point will be at $100 plus or minus.

As far convenience….I’ve used knives for over 30 years. Let’s face it…as much time as I have with the many projects I do. I just can’t flip, flick and close one every two minutes when I need a knife. Yeah my fidget spinner sits in a drawer and when I need a knife I need it now. Seems like the days are getting shorter and my work expands(I have a waiting list)

So this small fixed blade works well for me, rides in my pocket, is available immediately and stays sharp. What a great tool to have at your disposal.

I did pair the knife with some tightly woven paracord . This enabled me to stick the knife in my pocket and wedge the paracord in. The knife stayed upright and I was able to pull it straight out. Now I do wear jeans so if your wearing anything else it might not work the same way.

The stiffness of this little bit of paracord kept it in my pocket

The knife blade measures about 3 1/2 inches and is about 6 inches over all.

As far as performance I cut straw bales open, feed bags for my chickens, cut tape for boxes, shave a little off boards I cut.

Hard to see the plastic band but the small knife cut it easily freeing the straw bale

No chips, no gouges just pure cutting delight. Everything you use a folding knife for…you can use a fixed blade. As far as edge retention( a knife term meaning how long does it stay sharp) I found I had to resharpen about 4 months into the test. The steel used made a difference as did the hardness of what I was cutting at the time. If you look at the blade under magnification I saw nothing that might compromise the cutting edge. Also the steel did not appear to be brittle as I did the uh no-no of prying with my blade tip. Yeah that’s bad but I got the can open and the knife didn’t bend or crack whew….

I trimmed out this porch using cedar fence boards using this knife to fine tune!

Finally I’m not sure on availability but there is a possibility these may go into production. Until then you can follow @holdenknives on Instagram. I believe he opened an account on WordPress.

This is a fine knife for EDC every day carry, even fastening a chain to wear around your neck I strongly recommend a small fixed blade knife for purchase. Have several and finish them differently and you can have a unique knife everyday. While others are flipping….your carrying!

As always thank you for following my blog, for commenting and liking. Eventually I hope to be published in a magazine in the future and I’ll let you know when and if that happens.